HI, I’M SANDY

A multidisciplinary designer with 10+ years experience creating digital experiences, marketing campaigns, and brand communications across higher education, entertainment, and corporate environments.

Currently at McMaster University, I design creative solutions that support student recruitment, engagement, and institutional communications through thoughtful visual storytelling and user-focused design.

I enjoy combining strategy, storytelling, and design to create experiences that are visually engaging, purposeful, and audience-focused. Whether I’m designing a campaign, website, or digital experience, I aim to create work that is both visually engaging and purposeful.

WHAT I DO
  • Visual Design
  • UI/UX Design
  • Brand & Campaign Design
  • Email & CRM Communications
  • Marketing Collateral
  • Digital Storytelling
OUTSIDE OF DESIGN

I enjoy baking, exploring new creative trends, and finding inspiration through photography, travel (solo-backpacked 10+ countries), and everyday experiences.

DESIGN ETHOS

Human-Centered Design

Design is more than what you see. It shapes how people experience a brand, navigate information, and connect with an organization. It influences decisions, builds trust, and creates moments that feel clear, useful, and meaningful.

I believe successful brands are built through meaningful connections between people, culture, and purpose.

  • Put people at the heart of everything you do. Create experiences that foster meaningful connections and add value to people’s lives.
  • Design is too important to be left to designers. It’s a team sport.
  • Great design is a process. Make, learn, iterate.