Mcmaster university, degroote school of business

Marketing Collateral for Future Business Leaders

Project
Create a strong, impactful visual identity that showcased the programs’ key benefits, career opportunities, and student success. The impactful marketing collaterals positioned the school as the premier choice for future business leaders, attracting top talent.

Role Lead Designer
Partners  2 Marketing & Communications Strategists, 1 Communications Manager, Recruitment Team, Printing Production
Software Tools Adobe Illustrator, Indesign

Challenge
The challenge was designing collateral for two distinct audiences: young professionals in the MBA program and 17-18 year olds entering the undergraduate programs. The goal was to create materials that stood out in a competitive academic market while balancing informative content and visually appealing design.

Solution
Create tailored collateral for each audience—MBA professionals and high school graduates—combining impactful messages and strong, impactful visual identity. The materials received praise from the recruitment team and impressed students with high-quality visuals that elevated the programs’ perception.

Undergraduate Focus

The design aimed to ignite excitement for students starting their higher education journey at McMaster. With the theme “Your Journey Starts Here,” the visuals featured topographic map elements to symbolize the path leading to the university, capturing the beginning of an exciting academic adventure.

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To engage prospective undergraduate students, a whimsical, positive sticker sheet was designed as a bonus fun item.

The designs were crafted to be filled with positive and encouraging messages. The stickers were generic enough to be enjoyed even if the students didn’t ultimately choose McMaster.

MBA Excellence

The MBA collateral design was created to resonate with the ambition and professionalism of prospective graduate students. With a sleek, modern look and bold typography, the design reflects the forward-thinking nature of the program. The goal was to inspire confidence and showcase the value of an MBA at McMaster, creating a strong, memorable impression for students who are ready to take the next step in their careers.