McMaster University, DeGroote School of Business
Homepage Redesign for the DeGroote School of Business
WordPress
The DeGroote School of Business homepage was redesigned to create a clearer, more engaging digital experience for prospective students, current students, alumni, faculty, and community partners.
The goal was to modernize the interface, improve content hierarchy, and create a more intuitive entry point into DeGroote’s programs, stories, resources, and community.
My Role
Lead Designer
UI Design
Wireframing
Challenge
The existing homepage needed a stronger visual hierarchy and a more streamlined user experience. With multiple audiences visiting the site for different reasons, the challenge was to guide users quickly while still communicating the energy, credibility, and community of the business school.
Solution
I redesigned the homepage with a cleaner layout, stronger content structure, and more purposeful visual storytelling. The new design introduced clearer pathways to key information, improved scanability, and created a modern digital presence that better reflects the DeGroote School of Business brand.
DeGroote stands out for its commitment to guiding, mentoring, and partnering with students throughout their academic journey, which became the foundation of our redesign strategy. We aimed to highlight the School’s distinguished programs, values, achievements, and, most importantly, the incredible community that brings it all to life.
