Project
The email redesign project for the DeGroote School of Business aimed to create a more engaging and cohesive experience for students, alumni, faculty, and the community. By evaluating existing templates and improving the content strategy, the project highlighted student successes, updates, and events in a more compelling and accessible manner.

Role Lead Designer
Partners  2 Marketing & Communications Strategists, 1 Communications Manager
Software Tools Microsoft Dynamics 365, Adobe Illustrator

Challenge
The redesign aimed to engage a variety of stakeholders while balancing departmental priorities. The goal was to create visually appealing emails that effectively conveyed key information while adhering to McMaster’s brand standards. Collaboration and educating stakeholders on user experience best practices and design consistency were essential to achieving success.

Solution
I designed a clean, minimalist layout with bold visuals and simplified structures, ensuring that it is flexible and easy to adapt within the limitations of Dynamics. The user-friendly templates come with clear instructions and feedback loops, emphasizing skimmable content. This approach has led to higher engagement, increased event RSVPs, and improved team satisfaction, fostering a stronger sense of pride within the DeGroote community.