McMaster University, DeGroote School of Business
Transforming Email Campaigns
Microsoft Dynamics 365
The email redesign project for DeGroote School of Business focused on creating a more cohesive, engaging, and accessible communication experience for students, alumni, faculty, and the broader community. By reviewing existing templates and refining the content strategy, the redesign helped spotlight student success, events, updates, and school initiatives in a clearer and more compelling way.
My Role
Lead Designer
Brand strategy
Visual identity
Challenge
DeGroote’s email communications needed to serve a wide range of stakeholders while balancing multiple departmental priorities. The challenge was to create branded, visually engaging templates that made information easier to scan, understand, and act on within the limitations of Microsoft Dynamics 365.
Collaboration was key to the process, including guiding stakeholders on user experience best practices, content hierarchy, and design consistency.
Solution
I designed a flexible email template system with clean layouts, bold visuals, simplified content structures, and clear calls to action. Built within the constraints of Microsoft Dynamics 365, the templates improved readability, strengthened brand consistency, increased event engagement, and created a more polished communication experience for the DeGroote community.
Event Email Campaigns
These email designs promoted networking receptions, milestone celebrations, academic events, and community-building initiatives through bold visuals and clear, action-oriented layouts.
University Outreach& Engagement Emails
Email campaigns designed for internal communications and prospective student outreach, balancing brand consistency, accessibility, and audience engagement across multiple touchpoints.
