Mcmaster university, degroote school of business
A Fresh Look:
DeGroote School of Business Homepage Redesign
WordPress
Project
The DeGroote School of Business website was outdated and lacked the modern UI/UX expected of top-tier institutions. The redesign enhanced its digital presence to reflect the school’s reputation.
Role Lead Designer
Partners 1 Developer, 1 Digital Marketing Manager, 2 Marketing & Communications Strategist
Deliverables Design System, High-fidelity
Software Tools Adobe Xd
Challenge
Designing for a diverse audience— parents, students, prospective students, community partners, and alumni—required a flexible approach to balance accessibility, engagement, and clear communication. An intuitive navigation structure was essential to meet varied user needs while maintaining a cohesive visual identity that reflects DeGroote’s standing as a leading business school.
Solution
The redesigned website takes a user-centered approach with a streamlined, modern design and intuitive navigation, ensuring key information is easily accessible. A refreshed visual identity, enhanced accessibility features, and an optimized mobile experience make the site more engaging, inclusive, and future-proof.
DeGroote stands out for its commitment to guiding, mentoring, and partnering with students throughout their academic journey, which became the foundation of our redesign strategy. We aimed to highlight the School’s distinguished programs, values, achievements, and, most importantly, the incredible community that brings it all to life.





